Creative Media & Branding

Fintech Brand Launch — UAE

Complete brand identity and launch campaign for a Dubai-based digital payments startup

FintechBrandingDubaiUI/UXLaunch Campaign

Duration

10 weeks

Region

UAE · GCC

Services Delivered

Brand Strategy · Visual Identity · UI/UX Design · Launch Campaign · Marketing Collateral

The Challenge

What We Were Solving

A Dubai fintech startup entering the competitive digital payments space needed a brand that commanded trust and differentiation — targeting SME business owners across the UAE and GCC who were skeptical of new financial products.

Services Delivered

Brand Strategy

Visual Identity

UI/UX Design

Launch Campaign

Marketing Collateral

The Solution

How NEXHUB Solved It

NEXHUB delivered end-to-end: brand strategy and positioning, complete visual identity system (logo, colour, typography, iconography), the full product UI/UX design for web and mobile, brand guidelines, and a launch campaign including social media assets, video ads, and a launch landing page.

NEXHUB

Digital Transformation

Agency

The Results

Measurable Outcomes

Brand recognised as "Most Promising Fintech Brand" at Gulf Fintech Awards

12,000 waitlist signups in first 30 days post-launch

Landing page conversion rate of 8.4% (industry average: 2–3%)

App store rating of 4.8 at launch based on design feedback

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